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If you are in the industry or would like to know
more about our patented system and mass-customization, please read on...

The intent of this segment is to review where the industry as a whole is situated, today, regarding the pursuit of mass-customization and how they have fared in meeting the challenge. Clothing Science presently possesses the knowledge, expertise, as well as the systems, to make mass-customization a present reality throughout the industry, in this country and abroad.

Industry Specifics
Executive Summary

Market Demand for Made To Measure
As the demand for made to measure clothing in the marketplace keeps on growing, both manufacturers and retailers alike are finding that it is a trend that can not be ignored any longer. The fact being, it can reduce their inventory while giving the consumer what they want. At the same time it can also be rewarding to them financially.

Mass Customization
Since the standard methods of tailoring can't possibly meet this growing demand, the industry as a whole, in the U.S. and abroad, has long been doing extensive research into what has become known as mass customization.

Accurate Physical Measurements
The prevailing thought has always been that the accuracy of the physical measurements is the key to achieving a custom fit. Consequently, extensive research into automating the process of measuring the body through body scanning, and other modern means has only proven to be a partial solution and has not been able to deliver the proper fit.

Why The Multiple Fittings?
What has not been obvious is that although accurate physical measurements are important, they are only one element among others that are critical for achieving the proper fit. Thus the reason why even the most skillful tailors in the world require multiple fittings in addition to the physical measurements, the purpose of which is to give the body the illusion of symetry where symetry is lacking. In essence, nature does not create perfect 42 longs, only tailors can make them.

Automating The Fittings
Clothing Science has been able, through mathematical formulas, to create a patented software that accomplishes what the mandatory physical try-ons, are designed to achieve. The genius of it is that it can all be done without the need for physical contact with the customer.

A Mass Customization Breakthrough
Thus the ability to bypass the physical fittings on the customer, along with a simplified measuring process that requires no expertise, together, achieve the first full breakthrough solution to the much sought after mass customization dilema.

Success of the System
This Clothing Science System has been widely tested in the marketplace under various circumstances and has been totally successful (see Testimonials). When executed fully it has shown that it can deliver 98% accuracy of fit on the first try.

Implimentation of the System
At Clothing Science, we are in a position today to provide the industry with such a system. We will provide the training and consultation, as well as the use of our patented software. Such a system will provide expertise in every store and can be implemented quickly, efficiently and economically regardless of the number of stores. It will guarantee the success of every salesman using it, regardless of their technical abilities.

A Definition of Custom Clothing
and
A System for Mass-Customization

Whenever an article is published, in a fashion magazine, dealing with the subject of a "Custom Suit", the impression, that is created in the mind of the consumer invariably, is that it is a mysterious process, that can only be afforded by the well heeled where money and time are no object.

Since today there is a strong resurgence in the market for customized clothing, it is well to lift the veil of secrecy and look at the subject in a more realistic way for the better understanding and benefit of the consumer. A custom suit doesn't have to be hand tailored nor does it have to require multiple physical fittings to achieve a customer's satisfaction.

Since some of the most prestigious ready to wear suits on the market today are machine made, the argument for hand made becomes moot, when it comes to producing a quality garment. Also, since the purpose of the customary fittings is both to fit the body as well as to enhance its characteristics, if mathematical formulas and design principles are utilized to achieve the same task, then we would accomplish the same objectives by using the alternative of new and more modern scientific methods.

What is Mass Customization?
We can classify what is available on the market today into 4 categories:

  1. Ready to Wear - You buy it as it is.
  2. Special Order - It is a ready to wear produced outside of the normal manufacturing process.
  3. Made to Measure - An existing pattern is used with some limited modifications determined either by measurements or a try-on garment that comes closest to the customer's size, or both.
  4. Bespoke or Custom - A pattern is drawn from the customer's measurements. The customer selects the cloth and the style. Multiple fittings are needed throughout the process to ensure the perfect fit.

Mass customization then, is the ability to duplicate the bespoke process on a mass basis. Today, very sophisticated CAD/CAM systems for the creation of custom patterns are readily available on the market. The hand cannot come close to duplicating the intricacy of what those machines can do. Once the fabric and the style have been selected, and a custom pattern is made to each set of individual measurements, the garment can be assembled by machines or by hand or a combination of the two. The manner in which a suit is assembled does not have a bearing on the type of a garment it is.

Industry's Lack of Progress
The reason for the lack of progress so far by the clothing industry in the U.S. and abroad in pursuit of mass-customization, has been their inability to provide the proper fit. Since tailoring will always require multiple fittings and the process has always been considered an art and not a science, the solution for this dilemma has been elusive.

The prevalent misconception, in the industry, has always been that the accuracy of the physical measurements is the most critical element of the process. Consequently you'll find that over the years many devices have been invented and many approaches have been used to accomplish the measuring task. These inventions and methods have culminated with the recent invention of the body scanners which have been prototyped at great cost and tested in a great variety of situations. Their successes have been limited at best. The reason being is that body scanning is a part of the solution, but not the total solution. (Further explanation will follow.)

Accuracy of Measurements
If we step back to analyze the situation we find the logic that a computer can measure the body better than a tailor might be true, but doesn't necessarily hold true under scrutiny, and would depend on how you look at it. A recent article about the famous Italian tailor Caracene stated that they are very proud of their measuring process of 35 measurements yet they still require 3 fittings. Many other famous tailors throughout the world, will certainly concur with Caracene in this regard. The question is then, why the need for the mandatory fittings even after the experts have supposidly taken accurate measurements! To find the answer, we have to go back to the fundamental question of what is the essence of tailoring.

Illusion of Symmetry
It is a well known fact that tailors never hesitate to state to their clients that they have the ability to make an individual look taller, thinner and better proportioned than his body actually portrays. Putting it differently, they don't only make the suit fit their client, they can also make that person fit into the suit. In other words, they are saying that in addition to the physical fit, they can change the proportions of a person's physique by creating the illusion of symmetry, using their skill of molding the garment into the desired image. In summary, what all this is saying is that the accuracy of the initial measurements of the body, although important, are secondary to the fittings. Since these are, in any case, going to be altered through the multiple fittings, which addresses the symmetry of the garment, it shows that the initial accuracy of them, is certainly not the central element of what makes a suit fit.

Missing the Critical Piece
If we reflect on the point just made, we come to the conclusion that physical measurements are only one element (maybe 20%), among many others that are necessary to making a suit fit. One other element, which has proven to be of critical importance involves the mandatory fittings which must always be executed by accomplished tailors. Unless this step is acknowledged, addressed adequately, and automated, mass-customization will remain a challenge, still to be addressed.

The Clothing Science Solution
A number of years ago, after our own research and adventure with a well-known domestic suit manufacturer in New York into automating the capture of physical dimensions, the reasoning stated above, of the critical importance of the fittings and not necessarily just the capturing of the physical dimensions, became clear to us. The patent we presently hold is not about a method of taking the physical dimensions, which we have simplified greatly, rather it is about how we accomplish the necessary try-ons of tailoring by scientific means without the need to have an expert do the actual fittings on the individual's physique.

A Mass-Customization Breakthrough
As a consequence, we are able today to deliver a true CUSTOM-MADE garment and NOT A MADE TO MEASURE, with 98% accuracy on the first try, with no fittings, regardless of both the shape of the physique or the expertise of the individual taking the measurements. We don't even need to take the awkward inseam measurement. The initial measurements can be accomplished with a minimal amount of skill. They are simple to take, non-subjective in nature, easy to learn and do not require personal training or any special tools. After all, we have made it possible for the consumer to buy custom clothing on the web and to take their own measurements!

It is this ability that makes it possible for us to confidently offer our products and services to consumers via this modern medium of the internet, while guaranteeing their complete satisfaction.

 

Application For The Marketplace

Present Situation in the Market
If we look at the market for Made To Measure clothing today, we find that the process involves the retailers on the one hand and the manufacturers on the other.
From the retailers' side, while they are very knowledgeable about how to sell the product, they are not necessarily capable of adequately instructing the manufacturer regarding the fit of the garment. Conversely, the manufacturer knows how to make the suit but not necessarily how to make it fit based on the limited or erroneous instructions that came from the retailer. Consequently final alterations are always to be expected, they do become a big problem for both retailers and manufacturers and rejects and dissatisfaction by the consumer are too often the results.

Thus the reason why the volume of made-to-measure remains small and the stores are unable to successfully offer custom clothing on a large scale. Consequently they are not able to respond to the present consumer's demand for custom clothing, nor reduce their ready to wear inventories as they would like to.

Body Scanning Technology
As was mentioned previously, since the physical measurements are only about 20% of the total process of producing a successful custom garment, it has become obvious from the many tests that were conducted by well-known manufacturers and retailers that the accuracy of the measurements generated by the body scanner, haven't necessarily proven to be the solution, in and by themselves. Therefore, it becomes necessary at this point to identify the many other steps that are of critical importance to making a suit fit. In order to put the importance of the physical measurements and body scanning into proper perspective.

Try-ons and Fittings
As was also discussed previously, since try-ons and fittings are an integral part of the tailoring process, they, too, must be addressed. As long as the responsibility for blue-penciling the pattern, which defines the fit, the posture and the symmetry of the garment, continues to be shared between the retailer and the manufacturer, with neither side clearly in charge, problems will always ensue, as everyone knows.

Since try-ons and fittings are an integral part of the tailoring process and can't be eliminated, the logic will tell you that unless they are acknowledged, addressed and automated, mass-customization will not be possible.

Defining Mass-Customization
A definition of mass-production can be the deskilling of a highly complex process. For mass-customization to happen, the process has to be deskilled on the retail side where the sales people do not have to be expert technicians and on the manufacturing side, where they can concentrate on what they do best, which is to make the suit without having to interpret and rely on the incomplete or inaccurate information coming from the retailers. The current method used by retailers and manufacturers, results in each side blaming the other for why the suit doesn't fit.

Achieving Mass-Customization Today
All the elements for mass-customization from the CAD/CAM systems to the ability of the manufacturers to produce singles are readily available in the marketplace today. The benefits of such a system are well-known and much sought after by retailers and manufacturers, as a way to respond to consumer's demand and reduce the costs of ready to wear inventory.

What is standing in the way is the ability of the industry to deskill and simplify the process, and to eliminate costly final alterations and non-deliverables thus making Custom Clothing available on a wider scale. Since experience has shown that the accuracy of fit can't be achieved without the customary try-ons regardless of the accuracy of the initial physical measurements, a system that automates the proverbial try-ons is the only missing link for mass-customization to become a present reality.

A Centralized Expert System
Since it is not feasible or economical to achieve mass customization by having every salesman in every store become an expert fitter by his or her own rights, you need to create an expert system that, through the use of it, every salesperson in a large multi-unit store organization with a minimal amount of training and expense, will become an expert.
This expert system, although readily available to all the stores at all times, with all it's benefits, will only need to be placed in one central location, without the need to incur the cost of a system in every store. All the custom orders will be generated and sent to the manufacturers from the one central location where the expert system is in place and consequently, quality control is applied to every order.

In short, the centralized expert system will control the fit of the garment and be fully responsible for it, while the retailer will concentrate on selling the garment and the manufacturer on making it.

Availability of Such a System
We are very happy, at Clothing Science, to let you know that we are in a position, today, to provide the industry with such a system. It is a system that has been fully tested for many years and has proven itself in the market beyond any doubt. It will be self-contained and completely independent for each entity. We will provide the training as well as the use of our patented software. We welcome your inquiries.

 

For your inquiries, questions or your comments, feel free to contact us.

 


Patented with other patents pending
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