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Appearance and It's Importance -
an Autobiography

The Psychology of Clothing
Executive Summary

As a master tailor, Hal Slilaty, for many years has had a strong interest in the psychology of clothing and the impact that the appearance of the individual has on the people he interacts with.

He has always felt that custom clothing will become a viable option in the market as a consequence of people wanting to express more individualism in their clothing.

Since the market today is seeing such a phenomenon come about, the industry is trying to respond by utilizing modern technology to meet this strong demand. As a result of all the experience that Hal has personally gained by conducting seminars throughout the country, for many years, to some of the best known men's stores, on this subject, he was able to create a new and modern system for the production of custom clothing.

This system, on which he holds a patent, doesn't require expertise in taking the physical measurements nor has a need for the standard multiple fittings on the customer, generally required for custom clothing.

At the same time, the system has proven beyond any doubt that it can guarantee a perfect fit every time. It can also be simultaneously implemented in multiple locations economically and efficiently since it does not require costly equipment or extensive training of personnel.

The concern for a good appearance has been the subject of ongoing thought and debate for longer than anyone can remember. To quote Shakespeare,

"Costly thy habit as thy purse can buy,
but not express'd in fancy; rich, not gaudy;
for the apparel oft proclaims the man;".

As a master tailor, Hal Slilaty's interests and efforts have not been limited only to the ability to make a suit fit the physique, which is only half the story of the noble art of tailoring. A second major interest for many years has also been the psychology of the clothing and the ability of the clothing to express the image and fit the personality of the individual, which represents the critical second half of this noble art.

While we can conclude from all that has been written about the importance of appearance and from our own experience, that the apparel indeed, oft proclaims the man, it is well also to keep in mind, that it is more important to carry what you wear than what you actually wear. If the impression that you create with your apparel cannot be backed up by you in words and deeds, you'll quickly be discovered to be an imposter to others and to yourself.

Most clothing today, for economic reasons, is sold off the rack. As a consequence, compromises are generally made when it comes to the physical fit as well as the psychological feel of the clothing. Ready to wear clothing can only be made to fit the average physique while the great majority of the consumers are not average. Also, the image that they reflect is not necessarily that of the consumer who is going to wear them, rather it is the image of the stores that sell them or the designers that design them.

In recent times, as a result of the rise of individualism among the young and the desire of many men for self-expression, the industry has noticed a growing demand in the market for customized clothing. Couple that with the rising cost of inventory for the stores, and the decline of the number of suits sold and you have in your hands the perfect recipe for custom made clothing.

Although tailoring is the natural answer to this growing demand, what becomes quickly obvious is that the old, cumbersome methodologies of tailoring and their attendant cost, cannot satisfy this recent demand and more modern methodologies are called for. As a consequence, the industry has sought to de-skill the process of tailoring and reduce the costs involved through the use of modern technology and so called mass-customization. The end goal is to achieve a fit based on a custom pattern made to a person's own individual measurements and not a stock pattern, as well as his own selection of fabric and style to conform to his own individual personality. In fact, the individualized pattern and choice of fabric and style are the keys to a custom suit, not necessarily how a suit is tailored, and not how many stitches per inch were utilized or how many fittings it requires.

The clothing industries, in the U.S., Europe and other parts of the world have been working diligently for many years on this project and have spent large sums of money to be able to produce custom fitted clothing on a mass basis. To date, they have not been able to make any significant progress. Since I am familiar with their methodologies and have actually worked as a consultant with some of them, I see that the reason for their lack of progress is their unduly strong emphasis on how physical measurements are taken when physical measurements constitute only about 20% of the informational input required to create a perfectly fitting garment. They tend to forget that the purpose of tailoring is not only to fit the body but also to make the body fit into the suit by altering its proportion and enhancing its characteristics. This fact becomes apparent when you consider that tailors, aside from taking the physical measurements, always need to do multiple fittings and try-ons.

While keeping these basic principals in mind, we at Clothing Science have been able to make a breakthrough and have developed a patented process for mass-customization that addresses both the physical fit as well as the enhancement of the physique. It guarantees a perfect fit every time, doesn't require any fittings or expertise in taking the physical measurements and does not even need the awkward inseam measurement. This process can also be simultaneously implemented in multiple locations, economically and efficiently, since it does not require costly equipment or extensive training of personnel.

Since Rome was not built in a day this system of mass-customization, which has proven itself in the marketplace beyond any doubt, was not developed overnight either.

It is said that if you truly want to understand a subject, you need to teach it. Over the years Hal Slilaty has become known in the industry as the Guru of Custom Clothing. For many years, Hal conducted seminars throughout the country for large men's retailers as well as small entrepreneurs in the skill of dealing in custom clothing as well as the psychology of personalized clothing. Many of the most successful custom retailers in the country today give credit to his training for their successes. A few of the names of the well-known stores, for which he conducted seminars, include Barney's in New York City, Alfred Dunhill in New York City, Mitchell in Connecticut, Malouf in Lubbock Texas, and Shaia in Birmingham, Alabama. He has alumni that work today at such stores as Sak's Fifth Ave., Neiman Marcus, Brooks Brothers and Paul Stuart in New York. See "Testimonials" for 'Praises and Appreciations' from more manufacturers, retailers and our own retail clients.

As a culmination of all the experiences he has gained by interacting with some of the brightest minds in the industry, he was able to distill all the knowledge he accumulated into a mass-customization system, on which he holds a patent for the production of custom apparel.

Since this system doesn't require expertise in taking the physical measurements nor does it require any try-ons and fittings, he is now able to take an otherwise cumbersome process and bring it direct to the consumer through this modern medium of the internet. They no longer have to go to the store and try on every garment they buy and maybe have to do it multiple times to make sure it fits. They also no longer have to go back to the store to pick it up and make sure they are open when they want to go. They can do it all at any time they like, from anywhere they want to be. Add this convenience to popular prices and a unique and free wardrobe planning service and the consumer can't have it any better.


Hal Slilaty, President



Read on ... Introduction

Patented with other patents pending
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